I’ve spent years executing economic, workforce, and community development work across different sectors: corporate, public sector, nonprofit, and with startups. For me, I am hyper focused on execution, not aesthetics. But somewhere along the way, I realized my brand had become…unclear to many. People knew who I was and what I did, but rarely could point directly to my work.

That summer made it impossible to ignore.

I was holding a clear long-term vision for my business, but I was also learning—sometimes the hard way—that growth requires letting go of the need to be easily categorized. I don’t fit neatly into “consultant,” “producer,” “founder,” or “community builder.” I’m all of those, and the work only makes sense when I stop downplaying that complexity.

Rebranding in 2026 is about owning that fully.

It’s about standing in my skill set unapologetically. I know how to design programs, negotiate partnerships forward, manage details, and communicate across objectives.I know how to deliver under pressure. Pretending otherwise just to be 'relatable' was never going to get me to the things I love to do.

The other lesson this season taught me is that real growth comes from leading with value for others first, without over-explaining. When you focus on being useful, being clear, and being consistent, the right people don’t need convincing.

This rebrand isn’t about becoming someone new.

Bebe Lami is the most honest representation of my work, my experience, and my resilience to date. It gives me the room to build without shrinking and to grow without asking permission.